Art Direction
Inventive results across a wide range of consumer and B2B clients, including entertainment, pharmaceutical, banking, insurance, and consumer products.
Solid contributor creating and contributing to off-the-wall strategies around sound concepts.
Ergon Professional Hub
I was given the chance to develop the first-ever video to create awareness about a new job finding and mentorship service (Ergon Professional Hub). The current stark state of employment during the pandemic of either job loss or the frustration of working from home was reflected in the message. Empty offices, construction sites, and an abandoned Grand Central Station; this grim reality was set up in the opening of the spot. The video also gives a peephole into what a person can do now. Uploaded to social media platforms the message is exactly where job seekers are and helped to provide a positive answer.
Role(s): Creative Director
Company/Organization: WonderFilms, LLC.
Editor: Coury Carlson
Composer: Jonathan Fields
Video footage: Pond5 Stock
Smart Cars USA
Expanding my portfolio to reflect my experienced creative acumen. Utilizing the product benefits in this case a tough, small but roomy, stylish energy-saving car lends itself to interesting thought-provoking solutions.
Role(s): Creative Director (Art)
Company/Organization: Smart Cars USA
Merrill Lynch
Announce Merrill Lynch’s support for athletes in the Olympics. Targeted to investors and financial advisors these posters hung as something everyone can be proud of and get behind. My idea was to “interrupt” the common iconic visuals associated with the financial pages in the business section of the newspaper. The breakthrough of athletes in action in their arena of sport makes for a striking statement.
Role(s): Art Director
Company/Organization: Bozell, NY
Client: Merrill Lynch
Awards: Art Directors Club Finalist
Blades, NY
Create a disruptive impactful message that cuts through the clutter of distractions in New York City with a limited advertising budget. Use guerrilla-style marketing using a graffiti artist to create posters that were posted throughout the city on construction sites.
Role(s): Creative Director (Art)
Company/Organization: Brand X Advertising
Client: Blades, NY
Awards: One Show Finalist / Andy Award (Campaign) Winner / Featured in the publication Lürzer's Archive
American International Group, Inc. (AIG) Insurance
Being tasked to take on the important responsibility of informing investors of risk management during the volatile financial climate. Being clear and effective, I decided to cut through the marketing clutter for this category by demonstrating visually the risk of investing.
Keeping within the look, feel and tone of AIG insurance this banner was a page stopper that engaged the viewer to read the copy: mission accomplished.
Role(s): Art Director
Company/Organization: Bozell, NY
Our Town Newspaper
Crafting a riveting local newspaper campaign that covers the Upper East Side in Manhattan.
Developed the messaging, tone and feel that “kept it real” to the nitty gritty of the neighborhood.
Display everyday objects locals run across and the story connected to them. Compelling and humorous results that are relatable to everyday life.
Role(s): Art Director/Designer
Company/Organization: Adhouse, NYC
Client: Our Town Newspaper
Merrill Lynch: What traits do you look for in a financial firm?
An early television commercial. This idea originated from a full-page New York Times print ad I created which resulted in a: 30-second spot. Shot in Houston, Texas in a large sound studio. The voiceover was done by none other than Oscar winner, F. Murray Abraham.
Role(s): Art Director
Company/Organization: Bozell, Inc.
Client: Merrill Lynch
Homeboy Soda
An opportunity to promote a drink that does not take itself too seriously. I really had fun with “Homeboy” and what it stood for “from one’s neighborhood or town..” being local. With this premise, I utilized the messaging by accentuating the positives that went against the grain of other fancy drinks which usually featured exotic locations and celebrities that were distant from the person drinking them. Using graffiti type and familiar places in the neighborhood demonstrated the unique voice of the drink.
The campaign was an instant success on the local level at Bodegas everywhere.
Role(s): Creative Director
Company/Organization: Brand X Advertising
Client: Homeboy Sodas
Belgique Cookware
Celebrate Belgian culture in a cookware marketing campaign. Make parallels to other “signature products of countries” and utilize the unique flag colors and designed typography to elevate the brand that is sold exclusively at Macy's Department Store.
Role(s): Creative (Art)
Company/Organization: Federated Department Stores, Inc.
