Senior Production Artist / Studio Manager
Hands-on, managed and served as a mentor to production artists on banners, sales guides, ads layouts, presentations, display graphics, and creates comps for various accounts.
AT&T TV
The challenge to create AT&T TV’s “marketing couch tool” for the launch excitement for a new product release given a tight compressed timeline. This dynamic visual element was then to be used in all layout tactics (social, outdoor, display ads, etc). It was an undertaking of epic proportion. As a Senior Production Artist I locked down the key art with logo and tagline treatment which resulted in implementing and resizing for different mediums for a very successful campaign.
Valentine’s Day Digital and Key Art
Building on AT&T brand assets, I translated new elements for holiday specific events like Christmas, Memorial Day and Valentine’s Day. Creative to be distributed across enterprise partners including social, dot com and local retail stores. It was used in conjunction with special offers and each piece was designed according to specific tactics for digital/mobile and print.
DIRECTV Sports Marketing: NBA
How to drive excitement at the grassroots level. Each year, over 30,000 complimentary sports marketing kits are sent to business owners across the country to promote NBA exclusive sports packages. With an eye for detail, each tactic was methodically composed together.
From the giant banner to the coasters and napkins, speaks to the diehard fan and helps transform bars and restaurants into sports venues.
Military, First Responders and Healthcare Workers Digital Key Art
Bringing to light and share AT&T’s appreciation for essential and service workers with a special offer. Present a homage to heroes as the centerpoint in all the ads. Each banner was crafted to
work in conjunction with one another and seamlessly across communication.
DIRECTV Local Dealer Tactics
Nationwide rollout for social and print platforms. Campaign featured a box where an authorized dealer was able to customize its message for its local target audience.
Defined a specific headline space and used the size of the text and field form for simplified personalization. Outcome of the project was a 50% time savings in turnaround.
AT&T Fiber
Help AT&T Business Fiber stand out, I executed a techie fiber pipeline illusion and made it the focal point of the B2B kit. Using an infinity mirror and lights, it gave building managers and commercial tenants a closer look at the technology that sets AT&T apart.
Designed as a display–this kit made it easier for building managers to promote the service to their tenants.
AWARDS: 2019 IHAF Award, Gold, AT&T Fiber Kit – Sales Collateral, B2B / 2019 ProMaxBDA,
Gold Premium Specialty Items
DIRECTV SUNDAY TICKET SPORTS ILLUSTRATED Takeover Issue
Promoting the new season of NFL Sunday Ticket, turning our brand ambassadors, Eli Manning, Peyton Manning, Andrew Luck and Tony Romo into hacky, cable versions of themselves. The magazine multi-page foldout had to be just right. As far as production several mock-up comps were created to effectively capture the mystery.
The outcome was the comedic payoff and the informational details of the football season.
AWARDS: 2016 Promax Award, Gold, Consumer or Trade Print Ad
AT&T’s Sales and Service Call Centers
Motivate sales agents, in the areas of innovation and collaboration to create genuine connections with customers and increase sales. This work rolled out with versions in Latin America and National U.S. Sales and Service Call Centers.
As the senior manager for the “Be Proud” campaign, I made sure all tactics including t-shirts and larger size banners were being consistent with the creative team’s look and feel across all tactics.
This was done by first setting up a master page for the key elements of the logo and subhead. Keeping in mind color space for type and logo based on the platform. The campaign was so popular that one of the pieces was featured on AT&T’s internal televised news program “Around The Globe”.
AWARDS: 2019 2019, In-House Agency Forum, Honorable Mention, Print Campaign
AT&T TV Super Saturday Night
Promoting the annual one-of-a-kind experience which takes place at the eve of the Super Bowl. Giving fans an exciting venue the day before the main event. The February 2020 venue featured megastar Lady Gaga headlining in Florida bringing her unique brand of pop to the masses set against the colors of Miami. The electricity of the event was conveyed in all the pieces and merchandising with a bespoke visual style. From the step and repeat to the parking tags each piece was crafted accordingly to convey the dazzling time.
