Digital
A curated collection of all things digital encompassing banners and video.
HBO Max
The pressure of a product launch at HBO Max with its compelling and vast media library and the challenge to tell the story across multiple platforms. Part of this grand introduction was its new vibrant color spectrum palette that became part of the AT&T marketing portfolio to change the perception in the marketplace.
Role(s): Senior Production Artist / Studio Manager
Company/Organization: AT&T Creative Services (DIRECTV)
New York Encounter
An annual three-day public cultural event in the heart of NYC. Every year the festival focuses on a topical relevant theme. Utilizing the text provided by the organizers, stock video footage and working with the house composer. Results: four times more online viewership than previous years and an increase in attendance.
Role(s): Creative Director/Art
Company/Organization: WonderFilms, LLC.
2021 New York Encounter
2019 New York Encounter
Graduation Day Digital and Key Art
Created an announcement to celebrate a special life moment. The task was conveying this in a multitude of executions of the approved creative. Keeping the layout fun and playful to make a splash for the special offer.
Role(s): Senior Production Artist / Studio Manager
Company/Organization: AT&T Creative Services (DIRECTV)
Military Appreciation Digital and Key Art
How to communicate the heartfelt stories of the honorable people who serve our country with a special offer as a sign of appreciation all the while keeping within the rigid AT&T brand corporate guidelines? I was deliberate in my choices of type size, weight, and creative in relation to the unique visual border and price CTA.
Role(s): Senior Production Artist / Studio Manager
Company/Organization: AT&T Creative Services (DIRECTV)
